Miller Chill- 100 Calorie Light Beer With Lime
Miller Chill created the light lime beer category. Miller Chill gives the American beer drinker a new twist on refreshment that can be enjoyed with friends and family during many different occasions including backyard BBQ's, patios, ballparks, beaches, boats and pools. Check out Miller Chill's differentiation from the competition.....
KEY COMPETITORS AND DIFFERENTIATION FROM THE COMPETITIVE SET
Miller Chill has 16% fewer calories and half the carbohydrates
(Bud Light Lime has 116 calories and 8 grams of carbohydrates)
Miller Chill has a more natural and fresh lime flavor while Bud Light Lime has a more sweet candy-like lime flavor.
Miller Chill has an effervescent and crisp finish with no aftertaste and complements food well. Bud Light Lime has a mouth-lingering affect that can affect the taste buds.
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