This digital resource, deployed throughout our entire On-Premise sales team, focuses on a category management approach to the On-Premise. Building with Beer is an interactive tool helping our sales staff and retailers build their business by maximizing the power of beer. It involves resources such as a tap handle revenue tool, an on premise strategy and tactics toolbox, and promotional programming. Our Sales team has access to numerous brand profiles giving them content at their fingertips to key facts, overviews, target consumers; available sku's & brand selling stories.