But can after can led him to one conclusion: energy drinks weren’t cutting it. The flavors were meh at best. The energy wasn’t worth the crash later on. The ingredients were questionable. The message was all about aggro “hustling and grinding” instead of having a good time.
Matt saw an opportunity to make a beverage with a better taste and better message that’s better for your body. Something built for the community, by the community, instead of by some giant corporation.
So he followed the 100 Thieves mantra (Take What’s Not Given) and teamed up with longtime friend, collaborator, and beverage veteran Sam Keene. Matt, Sam, and a small but mighty crew at 100 Thieves got to it, carefully selecting hardworking ingredients and crafting new flavors and well-balanced formulas. Soon enough, the rejuvenation drink, Juvee, was born.