Mike's Hard Lemonade Company is a United States- based manufacturer of alcoholic beverages. Mike's produces a family of products based on its original Mike's Hard Lemonade, first introduced in the U.S. market on April 1st, 1999. It is named after its flagship and original product, Mike’s Hard Lemonade, a well-known mixture of lemonade flavor and an unflavored malt base. A hard day calls for a hard lemonade.